6 Ways To A/B Test Your App Page Creatives

6 Ways To A/B Test Your App Page Creatives

Did you know how important A/B testing is for your app?

For each 1% increase in conversion you achieve, you’ll be making 1% more cash; it’s that basic.

The problem for a great many people is: how would you actually do it?

If you’re on Google Play, utilizing Google Experiments is the obvious answer. But what if your app is available for iOS? What if you want to run a test before launching?

In this post, I’ll demonstrate to you a handful of ways to A/B test so you won’t have any excuse not to!

Before and after testing

Hard to call this one A/B testing but it can at present be useful to give bits of knowledge into which creatives perform better.

If you’re serious about enhancing your conversion (and you should be), I would advise against utilizing just this method.

When should you use this method?

  • You should consider this method if:
  • Your app is just available on iOS
  • You don’t have the budget for paid ads
  • You don’t have a landing page for the website you can run tests on
  • You’re absolutely certain the new variations will enhance your conversion rate

Run Tests With Google Play Store Listing Experiments

If you’re app is in the Google Play store, this should be your go to method.

With Google experiments, you can A/B test on things like your icon, description, feature graphics, screenshots, and promo video.

When should you use this method?

  • You should consider this method if:
  • Your app is available for Google Play
  • Google Experiments should be your go to the testing method if your app is on Google Play.

Use third party software for testing

If you’re app is available for iOS and you have the budget for it, this should be your go to method of A/B testing.

With this method, you’ll use an outsider administration like SplitMetrics (my personal favorite), Storemaven, or Test Nest to set up mock app store pages. I would say, they pretty much do the same thing with minor differences in the analytics reporting.

Once the page is setup, you at that point create several variations of it with different changes to test against each other.

For example, you can create two mock app pages, each with a different icon.

From that point, you will direct people to the variations with Facebook Ads or any traffic wellspring of your seeing which one changes over the best.

When should you use this method?

You should consider this method if:

Your app is just available on iOS

You want to do pre-launch A/B testing

You can afford to buy the testing softwares and run a paid ads campaign along

A/B test specifically in paid ad creatives

With this strategy, you’ll be utilizing paid ads like Facebook Ads or any ad system of your deciding to A/B test your creatives.

How it functions for Facebook is you run Facebook Ads flaunting your different creatives.

This works a considerable measure like utilizing outsider software said above aside from instead of directing people to a mock app page, you’ll be utilizing Facebook Ads specifically to test your creatives.

It looks something like this:

FB ad A/B test

For other ad arranges besides Facebook, you can test your icon, description or screenshots inside the ads.

For example, if you were to use Chartboost, you could test these:

A/B test chartboost

When should you use this method?

You should consider this method if:

Your app is just available on iOS

You want to do pre-launch A/B testing

You can afford to run a paid ads campaign but not the testing software, for example, Split Metrics

A/B test specifically on your landing page

If you have a separate landing page for your app (which you should have if you took after my 14 app launch tips infographic), you can use it to A/B test different graphics.

For example, you can use an administration like Optimizely or Google Optimize to run tests on icons, screenshots, descriptions, title, or even your estimating specifically on your landing page.

When should you use this method?

You should consider this method if:

Your app is just available on iOS

You want to do pre-launch A/B testing

You have a landing page already available with enough traffic you can run A/B tests on

In-app offer walls

This one will just work if you have different apps you can use to cross promote with.

How it functions is you would set up an app offer wall in another app you claim to cross promote the app you want to test on. From that point, you will A/B test this icon utilizing an administration like Apptimize or Optimizely.

When should you use this method?

You should consider this method if:

You have a large base of similar apps you can cross promote between

Author Bio:-

Hermit Chawla is a mobile app developer at ubercloneapp.He has developed house cleaning app,on demand massage app,uber food delivery app.

Leave a Reply

Your email address will not be published.